Why it matters
Your website is already selling. Or not.
Before a buyer calls you, they have usually visited your website – often more than once, often on a phone, often comparing you with others. You were not there to explain. Your website was.
Seven questions every buyer asks – silently
Nobody fills in a form to tell you they left. They just leave. These are the questions your website answers, or fails to answer, on every visit.
What do you actually do?
If a buyer cannot tell in five seconds, most will not read on to find out.
Is this for someone like me?
A website that speaks to everyone convinces no one in particular.
Why you, and not the next result?
If you sound like your competitors, price becomes the only difference.
Can I trust you?
Real projects, clients, people and facts – or claims nobody can check.
Does it work on my phone?
Many first visits happen on a phone. A slow or broken page ends the visit.
How do I get in touch?
Every extra click and every unclear form costs enquiries.
Are you a proper business?
Company details, privacy and accessibility – buyers and their procurement teams check.
The blind spot
Why it is hard to see from the inside
You know your business too well. You read your own website the way you meant it, not the way a stranger reads it.
You probably look at it on a laptop, not on the phone your buyers use. You see the page, not the line Google shows in search. And you never hear about the enquiry that did not happen.
That is what a Business Lens report does: it looks at your business from the outside, the way a buyer does – and tells you what it finds, in plain language.
What it is – and what it is not
It is a decision tool
Findings in order of business impact, with effort and who should do the work. You decide what to do.
It is not a sales pitch
The report is yours. Use your own developer, do it yourself, or ask us.
It is honest about limits
We cannot see your sales figures, so we never estimate lost revenue. We show what may be holding back enquiries, and why.
It is not legal advice
We point out visible compliance risks under UK, US or Norwegian rules. For a legal opinion, talk to a lawyer.
See your business from the outside.
In your inbox within 24 hours of confirming your order. See a sample report first.