About
Built by someone who has sat on the buyer's side of the table.
I have bought strategy, websites, marketing and sales support from many suppliers. GravityRock is what I wished I had as a managing director.
John Olsson
Founder, GravityRock
You talk to the person who does the work, not a salesperson who passes you on.
I have worked in technical sales, business development and management for over 30 years – in construction, oil and gas, and marine and land-based industry. My education is in information technology and data communication.
With technology I have had one goal all along: to make things better, faster or cheaper.
Why Business Lens
Marketing knowledge. Real-world business experience.
John Steinar Olsson combines marketing education through the University of California Extension's Marketing Certificate Program with decades of experience in business development, technical sales and industrial leadership.
His approach to Business Lens is built on a practical conviction: a company's digital presence should reflect its real competitive strengths and help prospective customers understand why they should choose that business.
The result is a commercially focused assessment – looking beyond technical website performance to customer value, market positioning, differentiation and growth opportunities. And you get personal service: every report comes with the chance to ask follow-up questions.
What I have done before
Strategy, brand and sales pulling in the same direction.
As managing director of Steelwork AS I led a new strategy and market positioning, including the change of name from Maskinering & Sveiseservice to Steelwork. It is the same thinking Business Lens is built on.
78 → 190 NOK m
Revenue at Steelwork AS, 2021 to 2024.
4.5 → 18 NOK m
Operating profit in the same period.
30+ years
Technical sales, project management and leadership in industry, construction and oil and gas.
How I think about sales
Sales happens everywhere
At every point of contact – from the first call and quotation to delivery, follow-up and complaints. Everyone in a company shapes what the customer experiences.
A goal without a plan is a wish
Every goal needs an action plan: what will be done, by whom and when.
Goals you can measure
I do not like goals where nobody really knows whether you succeeded. Your report shows where you stand today, so you can measure the change.
Decisions under pressure
Since 1996 I have been a firefighter and incident commander with Rogaland fire and rescue. It teaches you to separate what matters from what is merely urgent.
Honest about where we are
GravityRock is new. Instead of client quotes, we let you read a real report before you order.
Have a look at the sample report, or ask me whatever you want to know – by email, phone or WhatsApp.
See your business from the outside.
In your inbox within 24 hours of confirming your order.
GravityRock AS · Kydnahagen 1, 4310 Hommersåk, Norway · Norwegian company no. 937 920 482