See your business from the outside
Your website talks to more buyers than your best salesperson. Do you know what it's saying?
A Business Lens report shows what buyers see, what builds trust, what creates friction – and what to fix first.
69/100Real projects and the right audience – but visible errors weaken trust.Message and conversion65% · With reservationsTrust and credibility63% · With reservationsTechnology and visibility77% · SolidSee the full 21-page report →Your always-on salesperson
It never sleeps. But does it sell?
Buyers meet your website before they meet you. It decides whether they get in touch – or move on.
Does it speak clearly? Does it build trust? Is it fast on a phone? Does it say why you? Most businesses never check. The buyers who left never told them.
What we check
Business first. Technology second.
Six areas that decide whether a visitor becomes an enquiry. Every finding is marked: measured by our tools, or assessed by a person.
First impression
What do buyers see in the first five seconds – on a phone, on a laptop and in Google?
Business clarity
Do visitors understand what you sell, who it is for and what to do next?
Competitive edge
Is there a reason to choose you – or do you sound like everyone else?
Enquiry path
How easy is it to get in touch, and where do buyers give up?
Trust & performance
Proof, people and track record – and is the site fast, readable and working?
Compliance & risk
Visible risks under UK, US or Norwegian rules: accessibility, privacy, cookies and company details.
Inside the report
Not a score. A plan you can act on.
A summary for management, the key actions – who does them and roughly how long they take – and the evidence behind every finding.
What you get
More than an opinion.
A report you can act on – not a list of generic tips.
Measured, not guessed
Your site is loaded in a real browser on phone and desktop. Speed, accessibility and how each page appears in Google are measured, not described.
Prioritised
What to do first, who should do it and roughly how long it takes – so you can decide, budget and delegate.
Checked by a person
AI helps with the first draft. A person reads, corrects and approves every report before it reaches you.
See for yourself
Read a complete sample report before you order. No guesswork about what you get.
Your report. Your decision.
We assess. We recommend. You decide.
The report is yours. Use your own developer, do it yourself, or ask us. No strings.
Most websites don't need rebuilding. Often a few fixes are enough – and we're happy to help you keep what you have. If a new website costs less than patching the old one, the report will say so.
Who is behind it
Software finds the issues. A person stands behind the advice.
GravityRock is a Norwegian company. I read and approve every report, and you can talk to me before and after you order.
I have spent over 30 years in technical sales and management. As managing director of Steelwork AS I led a new strategy and rebrand while revenue grew from NOK 78m to 190m (2021–2024).
John Olsson, founder · jso@gravityrock.no · +47 920 50 907
Straight answers
What do you need from me?
Only your website address and what you want more of. We look at what anyone can see – no logins, no access to your systems.
What can't you see?
Your sales figures, your customers or how many enquiries you get. That is why we never estimate lost revenue. We show what may be holding back enquiries, and why.
Which platforms do you cover?
All of them: WordPress, Wix, Squarespace, Shopify, custom-built – if it is public on the web, we can review it.
Can't I just ask an AI chatbot?
You can, and you will get an opinion. We load your site in a real browser, measure it, prioritise what matters for your business – and a person checks every finding before you get it.
Is the compliance part legal advice?
No. We point out visible risks under UK, US or Norwegian rules – accessibility, privacy, cookies and company details. For a legal opinion, talk to a lawyer.
Do I have to buy anything else?
No. No subscription, no follow-up sales pressure. If you want help with the actions, ask – but that is your call.
See what your website is saying.
One report, £149. In your inbox within 24 hours of confirming your order.